Job Description
Job Overview: The shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms, new technology, and new opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs. To meet this changing landscape, Keurig Dr Pepper (KDP) has created a high-performing team that integrates the eCommerce skills needed to succeed in today’s omnichannel retail environment with traditional shopper marketing expertise to drive conversion in an omnichannel world.
As the new KDP Associate Manager of Omnichannel Marketing for Regional Grocery Customers, you will be responsible for leading the Omnichannel & eCommerce discipline for KDP within the Regional Grocery Customers team. And as part of the KDP Connected Media team, you will help strategically plan and activate the Regional Grocery Customers portion of our Integrated Brand Campaign. This role is responsible for all categories & brands.
The ideal candidate is data-oriented, analytically driven, and excels in strategic storytelling with a growth mindset. Someone who is ready and willing to roll up their sleeves to solve problems, celebrate success, and share learnings with cross-functional partners along the journey.
You will achieve your objectives by deeply understanding key performance metrics and strategic thinking to create joint business plans that influence key stakeholders and drive conversion to KDP products online, in-app, and in-store.
Strategic Marketing Expectations:
- Think: Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Regional Grocery Customers.
- Collaborate: Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams
- Do: Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with your agency partners. Programs will include in-store elements such as point-of-sale materials (signage), product sampling, digital media (onsite, offsite, social), and search.
- Share: Proactively share best practices with peers and cross-functional partners
- Be: The internal and external face of KDP’s Omnichannel team, confidently representing strategies and driving influence in high-profile meetings to align priorities and strengthen partnerships.
Digital Marketing Responsibilities:
- Shopper Marketing Expert: Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Regional Grocery Customers
- Deep Customer Expertise: Leverage deep understanding of each Regional Grocery Customers’ unique capabilities and workflows to craft audience strategies, optimize program performance, and identify growth opportunities that accelerate KDP product conversion
- Desired Outcome: Create world-class in-store marketing activities that drive conversion at Regional Grocery Customers and exceed KPIs across the shopper journey
eCommerce Responsibilities:
- Syndicated Data: Leverage syndicated data and your deep customer knowledge to create winning eCommerce strategies that can be measured, tracked & optimized against key performance metrics.
- Digital Shelf Expert: Deploy your deep knowledge of how the Regional Grocery Customers algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies
- Share of Voice Expert: Leverage your digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates
- Desired Outcome: Drive winning eCommerce growth at Regional Grocery Customers
Total Rewards: - Salary Range: $96,800 - $143,000
- Actual placement within the compensation range may vary depending on experience, skills, and other factors
- Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
- Annual bonus based on performance and eligibility
Requirements: - Bachelor’s degree and minimum 5 years of shopper marketing/omni marketing/eCommerce experience.
- Proven experience with omnichannel marketing, retailer ecosystems (inclusive of retail media networks) and shopper insights that delivered tangible results
- Previous successful experience with Regional Grocery Customers mandatory
- Experience in a “Fortune 500” company, pure play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries
- Well-organized, disciplined planner and leader of change
- Business acumen that drives data-led opportunity and decision making
- Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results
- Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal
- Strategic thinker with strong negotiation, presentation and communication skills
- Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence
Company Overview: Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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