Job Description
DESCRIPTION
This role reports directly to the Creative Director of Copy for Whole Foods Market.
We’re on the quest for a Copywriter who is proficient in three areas:
• Conceptual and strategic thinking
• Simplifying complex ideas into short, crisp, clear messaging
• Food writing (digital, signage, UI)
A unicorn? Perhaps. But you’re a highly charged and curious leader who is skilled in managing tentpole projects and multi brands that require all three skills.
You. Are. Customer. Obsessed.
Equally important, you’re adaptable, proactive, and comfortable with changing priorities. “Collaboration” is your middle name. Beyond that, you’re passionate about selling your ideas (and defending them) across the company.
Lastly, you must have an advertising portfolio of blow-me-away writing. Not the stuffy, white tablecloth kind of writing, but rather the approachable, next-door neighbor writing that showcases your love for food.
Key job responsibilities
• Leading projects with multiple stakeholders and balancing their business needs with a commitment to positive solutions.
• Skilled at writing about food in diverse styles while keeping the brand voice prevalent—including writing snappy, short copy for UX, and concise, clear, promo copy for emails, digital banners, paid media, and in-store signage.
• Ideate/write editorial content for a compelling customer experience on
Whole Foods Market and Amazon websites, incorporating consumer insights and SEO data.
• Concept with designers on photo selection, design, and overall strength of each asset to ensure a strong finished product.
• Present work to Creative Director, Design Director, and Senior Leadership.
• Respectfully challenge decisions—have a backbone but be ready to disagree and commit.
• Skilled in handling multiple projects in a fast-paced, results-oriented environment.
• Familiar with Whole Foods Market and Amazon culture, brand, Core Values, Leadership Principles, and Quality Standards.
Skills:
• Culinary knowledge above and beyond a typical writer.
• Excellent organizational skills, attention to detail, and a strong sense of urgency.
• Established writing, editing, and proofreading skills including excellent English grammar, spelling, and punctuation.
• Experience with broadcast writing (TV, radio, video campaigns)
• Understanding of digital and print marketing and their production processes.
• Ability to research and build knowledge base on a variety of topics and create the context necessary for communicating information clearly to customers.
• Ability to meet deadlines and handle confidential information.
About the team
Our in-house creative team at Whole Foods Market is a dynamic collective of writers, designers, and strategic thinkers who thrive on turning ideas into impactful brand experiences. Working directly under the VP of Creative and Design, we’re the imaginative force behind both Whole Foods Market and Amazon Fresh brands.
What makes us unique? We're:
• Food-obsessed and customer-obsessed
• Fast-paced and highly collaborative
• Focused on building brand love through Marketing campaigns
• Multi-disciplinary, handling everything from brand development to content & editorial to photo shoots
Our work spans:
• Brand and product development, including packaging design and copy
• Marketing campaigns (in-store and digital) and seasonal initiatives
• TV, video, and radio campaigns
• UI design challenges
• Food photography
• Strategic multi-brand initiatives
If you're looking to combine your passion for food, design, and writing – while making a significant impact on two major retail brands – you'll find yourself right at home on our team. Plus, we have an amazing snack table. Check out our work at wholefoodscreative.com!
BASIC QUALIFICATIONS
- Bachelor's degree, or experience in an industry role
- 5+ years of recent professional communications or public relations experience
- 2+ years of UX designer or interaction designer experience
Job Tags
Full time, Seasonal work,